Springlot, USA

This is my senior BFA exhibition where I branded fictional tourist traps in the fictional town of Springlot, USA. These tourist traps are advertised primarily through brochures and posters, along with a promotional video and a newspaper article.

The name “Springlot” has personal significance in my family. Over a decade ago, my family moved out of our old brick house and into a new house my family was building. The piece of land that the house sat on is called Springlot Farms, in memory of my great-grandfather. The move represented a new turning point in my life and a new start, sprouting like a seed.

CHAMBER OF COMMERCE

In order to tie the tourist traps together, the Springlot Chamber of Commerce was established.
This organization is responsible for the betterment of the community and providing support for local businesses. All businesses situated in Springlot, USA are sponsored by the Springlot Chamber of Commerce.